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Digital and Print Media in Asia

Digital and Print Media in Asia

Digital and print media has undergone a significant change in the last century.  In the United States, newspapers struggle to survive in a culture that increasingly demands news on the go.  Worldwide, digital media is king, and combined with the power of the Internet, it’s a dictator whose hold seems all encompassing.  But how is digital and print media doing in this age where Asia rises to take its place as global power?

 

While print’s power may be waning in the United States, in emerging markets it  is thriving.  It’s a vital tool to establish a customer base for the inevitable switch to digital media.  In fact, in one half of the world (Asia-Pacific and Africa), print media dominates while the other half of the world (Europe and North America), digital is much more relevant.  But the key to both medias success seems to be innovation to combine the two.  With this combination, readers are satisfied and advertisers are able to display their brand.  In general, older populations tend to be loyal to print media while younger generations are addicted to digital media and all it entails.

 

In addition to combing with digital media, print media in India seems to be so successful because of quality content, which is delivered at a considerably lower price than in the West.  Since there’s also not such a concentration of digital devices in India and other parts of Asia-Pacific, print is has more potential to outshine digital media.  As new marketing companies flood India and the Asia-Pacific region, they’ll have little choice but to make use of print media in lieu of digital media, for their marketing and advertising needs.  This also rings true for other types of advertisements including employment ads, youth section, educational opportunities, and even matrimonial ads.

 

But lest you think that digital media is doomed in Asia-Pacific, consider the following: predictions abound that by 2015 digital magazine circulation will increase by 43.4%, with revenues around $5.2 billion.  Further than that, global advertising revenue for digital magazines will reach an astounding $13.4 billion while emerging economies in China, India, and Asia-Pacific will see the fasted growth in digital media, including digital versions of magazines.  Singapore continues to be in second place globally when it comes to citizens who own a tablet electronic device.  The popularity of these types of devices, along with mobile devices, continues to be a game changer for the print media industry.  Another big plus for digital media?  The fact that it can be shared via social media networks, unlike print media.

 

Print and digital media continue to vie for the top spot and where one lacks, the other one triumphs, and vice-versa.  When used together, they compliment each other, making it clear that without the other, both may fail.  In emerging economies, print will continue to make waves but it won’t be too long before digital medial joins the ranks and begins overtaking its competitors.

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