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Innovation in Asia Advisor

Max von Zedtwitz, Ph.D.

Max von Zedtwitz is an expert in the area of global R&D management and doing business and innovation in China.

A visiting professor at universities in China and Europe, he is based in Shanghai where he runs a Tongji-based think-tank on “Global R&D and Reverse Innovation”. He is a former Vice President with PRTM Management Consultants, where he was co-responsible for their global R&D practice and overall lead for global innovation and China R&D projects. Before joining PRTM, he was Managing Director of AsiaCompete Int’l, a China business intelligence firm, and held full-time professor appointments at Tsinghua and Beijing Universities in Beijing and IMD in Switzerland, one of the world’s leading schools for executive education.

Max has led more than sixty consulting engagements in R&D, technology and innovation strategy, product development operations, global strategy, productivity improvements, product lifecycle management, organizational road-mapping and design, corporate incubation, start-up management, China business and corporate M&A. He has also worked in all major markets, including Europe, the US, China, Korea, and Japan, for firms such as Nestle, Deutsche Telekom, Siemens; PepsiCo, Johnson & Johnson, Alcan; LGE, NTT, Li-Ning and GoodBaby. He maintains a network of more than two thousand executives from the technology-intensive Fortune 500, and is always connected to the latest developments of global innovation.

Max is frequently recognized as one of the leading experts on global innovation and China R&D. He has been quoted in periodicals such as the Economist and the New York Times, and is a keynote speaker at executive conferences and business schools around the world. Max has written more than 70 scientific articles and ten books; he also is an editor or on the editorial advisory board of nine journals, including the highly ranked Journal of International Man-agement, Technovation, The Journal of Entrepreneurship and Innovation Management, and R&D Management. In 2009 he was recognized as one of the fifty most influential innovation scholars worldwide.

Max holds Ph.D. and MBA degrees from the University of St. Gallen, and a M.Sc. in Com-puter Science from ETH Zurich. He also completed a post-doctoral fellowship at Harvard University.