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Innovation Trends in Asia for 2015

Innovation Trends in Asia for 2015

The pace of innovation in Asia is set to change across the continent.  With the year ahead, new possibilities are taking shape.  Here are some of the top innovation trends to expect for 2015.

 

Online and crowd-sourcing platforms will continue to make social change and innovation possible.  Already in Indonesia, where Presidents are able to choose their own cabinet ministers, President Joko Widodo used crowd-sourcing to find and choose his cabinet while another government member allowed the citizens of Indonesia to have their say in who would be on his cabinet.  Social and economic issues will be discussed and options considered by the crowd in 2015.

 

In Asia, poverty is a real concern.  Innovative solutions for areas where poverty continues to prevail will continue to be in demand in 2015.  On a continent where 63% of the world’s undernourished population lives, creative solutions for the problem will include placing useable products into everyday affordable items.  In China, a guide to drinkable water solutions includes a cover that doubles as water filters, removing over 99% of harmful bacteria.  Sri Lanka newspaper Mawimba, publishes an issue printed with mosquito repellant ink during National Dengue Week.

 

Instead of the English language dominating other countries, Asia and its localities are demanding and expect that brands will communicate with them in their language of choice. In 2015, this demand will grow even stronger.  MyChat, launched in 2014, is a local and free mobile messaging platform available in Mynamar.  The program is tailored to local languages and features emoticons that are accessible to the region and its culture. In Japan, an online chat program seeks to bridge the gap between Japanese speaking fans and non-Japanese speaking artists.

 

When you think of ‘Made in China’, you may think of cheaply made products that don’t hold up well to competitors.  But in 2015, luxury items that are made in China will become real competitors to Western-based luxury brands.  As Chinese consumers establish their own wealth they are beginning to demand their own local brands, brushing off their obsession with Western brands.  In France, what many consider to be the fashion capital of the world, one Chinese brand is making waves.  Exception de Mixmind has become the first Chinese based brand to be entered into the Hyéres International Fashion and Photography festival in France.

 

In 2015, Asian cultures will be determined to make sure their local and traditional cultures don’t get swept away among the influx of global influences.  The demand for innovative technology that allows consumers to know whether or not their purchases are truly authentic traditions and not cheap knock-offs will features heavily this year.  Food, art, and culture will be three areas that this innovative technology will be focused on.  Already, Thai Delicious Committee launched Electronic Tongue, a device that tests food to make sure it is truly authentic Thai and adheres to Thailand’s culinary standards.  It measures tastes and smell and was developed in response to the countries frustration at how Thai food in Western countries tend to deviate away from truly original.

 

As you can see, innovation trends in 2015 feature trends that are available for consumers and social development.  We will see the continued rise of global technology as it shapes social reform and brings important issues to the forefront of the global audience.

 

 

 

 

 

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